These tools allow you to slice and dice the data as per your segment. Nowhere is this more true than in the realm of shopper marketing, qualitative shopper research techniques are squeezed out by the more prevalent quantitative techniques such as exit interviews and observations, as well as reams of loyalty card, panel and scan sales data. Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services. Get to know about 5 such market research tools and techniques that will give you a great heads up with the help of some great real data. Using choice techniques in quantitative research can guide product, shelf and price decisions and qualitative discussions can provide the insightful ‘why’ behind the shoppers’ behaviors. These solutions provide a deep understanding and insight into shopper’s behaviour to ensure that shopper marketing activities are aligned with shopper expectations. Online and In-Store we know what shoppers need and we know what research techniques to use to answer our clients research needs. Asbicon Research, the research arm of Asbicon, offers a range of qualitative and quantitative research services across Europe, Middle East, Asia, Africa & Americas.. Our market research techniques encompass focus groups, in-depth interviews, ethnography, customer surveys, shopper studies, questionnaires and analysis of secondary data.Our Research Specialists use their … Virtual reality simulations offer several advantages over conventional research techniques for testing new marketing ideas. Alongside traditional shopper research techniques such as shopper intercepts, accompanied shops and quantitative observations and online retail research, we also use advanced tools such as eye-tracking, (special glasses with in-built cameras), to record what shoppers actually see in-store. They allow manufacturers and retailers to gauge shopper response to new products, packaging, promotions and merchandising in realistic, competitive settings while maintaining a high degree of control and confidentiality. Unlike other marketing techniques which can make up multiple touch point with a brand over a number of months, shopper marketing aims to have an immediate impact. Qualitative research seems to be out of the spotlight. This review makes it possible to present the mystery shopper technique and its use in the public sector. It is extremely beneficial to be quick and savvy with certain secondary market research tools and techniques. It’s no wonder there is a field of marketing dedicated to the point of purchase, with one study finding that 76% of all purchase decisions are made in-store . First of all, the article undertakes a scoping review of the literature on the mystery shopper. Nowhere is this more true than in the realm of shopper marketing, where qualitative shopper research techniques are squeezed out by the more prevalent quantitative techniques such as exit interviews and observations, as well as reams of loyalty card, panel and scan sales data. Advanced knowledge of and experience working with proven and emerging qualitative and quantitative consumer/shopper research techniques, methodologies and approaches. Qualitative research seems to be out of the spotlight. Based on the experience we have gathered since 1999, we deliver insights that have an immediate business impact. From traditional methods to more innovative techniques, MarketVision helps craft the right solution for understanding the shopper.


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