HubSpot HubSpot Positioning Statement: Since 2006, HubSpot has been on a mission to make the world more inbound. Positioning statement examples. It also sets the direction of the business, it’s branding and marketing strategies. Once you fully understand what a position statement is and the steps used to write one, let’s utilize our template to create positioning statement examples for some of the most beloved brands in America.
Positioning Statement Examples. A brand positioning statement is something that can continually change along with trends and different generations. While your brand positioning statement is an essential framework that summarizes your brand’s identity, purpose, and competitive advantage, you need a robust digital asset management solution like MerlinOne to effectively manage the many assets that support your branding efforts across today’s myriad marketing and branding channels.
Now it’s your turn to use these brand positioning statement examples to craft your own. For example, if your business and its brand are perceived as being solely for an older generation, a brand positioning statement could help you reach members of a younger demographic if that is your goal. Instead, its purpose is to help guide all your and your staff’s activities associated with a specific target customer group. That’s fine, but remember that the purpose of a positioning statement isn’t to be cute. This positioning statement is the core message […] Be it product positioning statement as used by a marketer or self-positioning statement as used by a candidate when extending his/her candidature, the features of a positioning statement tends to be the same.
And here’s a tip—this statement can and should be used for the main message on the top area of your homepage. Real World Examples .
1. Go through steps 1-4 and fill in the blanks for the brand positioning statement formula.
Positioning Statements vs Mission Statements Definition. Positioning Statement – is the description of the company’s objectives for a specific strategy.It helps set the business apart from its competition.
Note that Amazon identifies its target market, places its brand up front, inserts the market it is operating in, and notes how it will follow through on its claim. 1. Since positioning statements are meant to be kept from the public eye, I created example statements for real companies with recognizable brands and clear brand positioning. For example, Amazon’s position statement is: For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books.
Sometimes a strategic positioning statement sounds like a tag line or a slogan.