1.2 Challenges associated with Value Chain Analysis of Reliance Industries Analysis of Reliance Jio’s Launch Strategies and Growth Potential Published on August 30, 2016 August 30, 2016 • 115 Likes • 20 Comments India's two top telecom operators, Bharti Airtel and Reliance Jio, are locked in a tight competition which has triggered another round of price war in the industry. 2. A new entrant like Jio needs a large customer base to cross breakeven point. Porter's Five Forces Model of Competitive Analysis ... Jio has grown at a scorching pace:-the network, which has been adding 1- 1.2 million subscribers a day, will likely have 25 million 4G customers. Reliance Industries Value Chain Analysis can be used in the competitive strategic decision-making process. Reliance Jio’s pricing – whether or not anti-competitive . Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. RJio’s behaviour and the manner of its entry into country’s telecommunications industry may be considered as predatory for a few specific reasons; It acquired the BWA/4G spectrum in 2010 and benefitted as the government changed its … Porter's Five Forces Model of Competitive Analysis. Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. However, choosing the right competitive strategy (cost leadership, differentiation or focus) requires knowledge of own and rivals’ cost structure. Highly competitive market:- After the entry of big players like Vodafone,Idea etc the market has become highly competitive. But unlike the 3G price war in 2012 or 4G price war in 2016, the new battle isn't about who is offering the lowest price but who can sell for free and for how long. With leading market position in many of its businesses, Reliance is a business giant in India with strong positions in Textile, energy, Retail etc. Jio has set off a fierce mobile tariff war in the country: 3. Reliance Jio s 4G services went live yesterday and it has got all the telecom operators on their toes. Jio Money, Jio Play and Jio Join app are among the […] Strengths in the SWOT Analysis of Reliance : Strong market position in various categories: RIL is the first Indian private sector company to feature into the Fortune Global 500.

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